Wii Want To Play!

Should you have the slightest interest in the future of computer games then this Time article is a must read.

It's a remarkable experience. Instead of passively playing the games, with the new controller you physically perform them. You act them out. It's almost like theater: the fourth wall between game and player dissolves. The sense of immersion--the illusion that you, personally, are projected into the game world--is powerful.

Nintendo has grasped two important notions that have eluded its competitors. The first is, Don't listen to your customers.[...] "[Wii] was unimaginable for them," Iwata says. "And because it was unimaginable, they could not say that they wanted it. If you are simply listening to requests from the customer, you can satisfy their needs, but you can never surprise them.